QR (Quick Response) codes, two-dimensional bar codes that can be read by smartphones’ cameras, are now used by more than 15% of U.S. smartphone users, according to a 2011 Forrester Research research. Using these codes, a user’s mobile browser can be directed to a certain URL or video host. One year later, the use of QR codes had risen by 10%.
The use of QR codes from qr code creator will increase as smartphone use continues to rise. The usage of QR codes in promotional materials and signs helps businesses, lawyers, and legal offices stand out from the competition. As long as organizations adhere to best practices when using these platforms, they will be more effective.
Placement
The space should be brightly illuminated and connected to the Internet if it is being utilized in a real location, such as a business, conference, or meeting.
Scanning
Take advantage of software providers that have the largest reach and ensure that their finished solutions are compatible with all major mobile operating systems when developing codes Perform a series of tests and re-tests.
Content
Verify that the QR code from qr code creator leads to mobile-optimized contextual content before distributing it to users. Nothing is more frustrating than attempting to use a traditional website on a mobile device.
A law firm can benefit from the use of QR codes in several ways, including these 10:
1. Using QR codes, you can reduce the amount of information on your business cards by transferring contact information and your company’s website address electronically. That assures that your prospects will have your information at their fingertips without having to seek a physical card.
2. Use a QR code to link to a more specialized business development landing site instead of using a lot of text in your institutional type marketing.
3. Using QR codes in event invites can help your company demonstrate its commitment to social responsibility and community service. Links to video or photo sites from last year’s event can also be included. There is no limit to what can be achieved.
4. New pitch materials should include videos of major attorneys discussing relevant law practices and thought leadership areas.
5. A video executive summary, for example, can be used to link each practice area to the firm’s legal directory of attorneys.
6. A link to your firm’s diversity commitment newsletter should be included on a one-sheet recruitment document to highlight the work of diverse attorney profiles in different offices and marketplaces.
7. In your company’s LinkedIn discussion group, post a link to the company’s news portal in the post.
8. In each practice highlighted on your website, include a link to a YouTube video of a specific attorney’s presentation.
10. Lanyards when you sponsor an event, participate in a panel, or have profile information published in a conference delegate packet. Use the many free and paid-for internet programs to generate QR codes, but make sure you test and retest before placing them in the real world. A comprehensible code is the worst thing you can do. Use a trusted tool or design agency that has experience with QR codes to get the job done.